Mopapp already integrates with the most popular stores for mobile applications: Apple iTunes, Google Android Market, Windows Phone 7 Marketplace, RIM App World, Amazon Appstore, GetJar, Handango and MobiHand. If that’s not enough, and you want to track sales for apps on sale on your own site or some other store, no problem, there’s an API and a manual CSV Import for that.

Once you register a store, also register the applications of that store that you want to track with Mopapp. Provide just a couple of information, and Mopapp will auto-import from the configured stores the apps’ raw sales data. It will do so daily or more than daily, so that the charts and reports it builds are always complete and updated.

Mopapp’s simple dashboard lets you see the most important results of your apps with a single glance. See how many copies you sold in the last days, how many upgrades you had, how much revenue they generated and how much profit came into your pockets. Discover what are the countries where your apps do best, which one of your apps does best, on which platform, and on which store. All in a single page!

Give a detailed look at your earnings, comparing revenues with the real profit: Mopapp calculates the net amounts for you, by subtracting the commissions of each store. No need to study the stores’ policies and rules yourself, no need to build custom spreadsheets. Just look at our reports. Not only this: Mopapp also converts all amounts to a single destination currency of your choice, so that you don’t have to sum dollars with euros with pounds etc. Oh, and we consider historical exchange rates for that.

If you sell iPhone or iPad apps on iTunes, it’s interesting to see how many copies you sell, but also how many people upgrade their app once you release a new version. Mopapp tracks both information and lets you easily compare them. The Earnings report is not always enough, especially for those free app that bring you visibility and ads money, but produce zero profit directly from the stores. You need to see the downloads as well.

If you’re a professional developer or a company with multiple applications on catalog, you’ll want to easily see how each app performs in comparison to the others. You might find that one application had always done worse than the others, until version 2.0 when it made the jump and became your top-seller. Or maybe until you got a good review on a big blog, who knows.

Mopapp doesn’t let you compare just applications. It has reports that tell who where (in what countries) your apps sell the most, for which platform (iPhone? Android? BlackBerry?), on which store (the official RIM App World for BlackBerry? Or on the independent Handango?) and for what specific devices. Looking at the pie charts and detailed reports, you might find out that your best seller in the USA is practically unknown in Europe, and that you should do some targeted marketing in European blogs, sites and magazines.

Mopapp can convert sales in different currencies to a single currency so that you can easily see the totals without taking out a calculator. But you can also see a report showing the percentage (and raw numbers) or orders that came in with the different currencies. Just for your curiosity, you know, and to better understand your customers: if you sell most copies in euro with the third-party stores, but you don’t support that currency on the e-commerce of your own site, you might want to reconsider that.

A lot of mobile apps are free, and thier developers earn money by displaying banners provided by some ad network. Mopapp already integrates with AdMob, InMobi and Apple's iAd, and it will soon integrate with other popular networks. It automatically downloads your reports from the ad networks and renders the data (requests, impressions, clicks, revenue, fill rate, ctr, eCpm...) in clear reports, exactly as it does for your apps' revenues and downloads.

In-app purchases allow developers to sell additional content for an app (game levels, features etc.) directly from within the app itself. Mopapp integrates with in-app purchases, and it also provides an easy-to-use API to track self-handled in-app purchases (useful for developers that built their own pay-per-use mechanism).

Looking at a single report that lists dozens of applications (or device models) is problematic, and might not be that useful. But Mopapp lets you filter everything, keeping just what you’re really interested in. Filters are available in all report pages, and are just a couple of clicks away.

Even if Mopapp comes with a number of pre-configured reports, a few of you might still not find the perfect configuration they’re looking for. But don’t worry, you can create your own report, selecting the metrics you want to see rendered in the chart and the report details table (e.g: downloads & revenues, or revenue & refunds).

Listening to what your users say about your apps is crucial, since they might lament a bug you've never noticed before, or suggest a new cool feature that many others would love and thus boost sales. Many users don't contact the developer directly, but just write a public review on the app store where they found the app. Just like it does for sales, Mopapp makes it easy reading all user reviews in a single place, regardless of the app or the app store. If you're interested in a single app, store or country though, you can always use the common filters available on all reports.

Mopapp allows you to easily measure the impact of certain events and marketing actions on your downloads and sales. Every time you purchase some banner space on a site, get a review from an external blog, talk about your app in a newsletter or do something else to promote your products, record these events in Mopapp; it will then plot colored bands over the charts, on the days of the event, to remind you about it and let you quickly notice if there were actually better sales during those days.

The auto-import feature allows you to "forget" thinking about your apps’ sales for a while, then come to the site one day and find the dashboard, charts and detailed reports up-to-date, with all sales and transactions until the current day. However, if for any reason you don’t want to enable this feature, you can still take advantage of Mopapp’s nice reports and analytical capabilities by doing manual imports of CSV files, either in the format of the third-party stores we natively integrate with, or by producing CSV files in Mopapp’s custom format. This way, after a conversion, you can also import and measure sales exported by any store or database in the world.

Being a tool made by developers for developers, Mopapp was designed with flexibility in mind. The custom CSV format goes in that direction, but it’s with the API Integration that you do the nicest things. A GET HTTP request is all you need to do to insert a transaction record from your own server-side script; maybe from the PayPal IPN script you have on your own site to confirm sales originated from your custom-made store. Or maybe from a script called by some third-party store as a real-time server-to-server notification of a new order. You can use the API (or the custom CSV, for that matter) to track and analyze sales of just about anything, not necessarily a mobile app. You can also use the API to export all your sales data (the list of transactions / sales) in XML or JSON format.

If you have an iPhone, you might like to know that you can use a native iPhone app to check out the Mopapp dashboard more easily and quickly than with Safari. The layout for the most important statistics and charts is specific to the iPhone resolution, and icon on the home screen plus the auto-login feature are real time savers for quick checks.

Keep an eye on your sales while on the go! Since Mopapp doesn’t use any Flash component, you can access your control panel, dashboard and all other pages with any recent smartphone that supports javascript. If your device supports HTML5, you’ll get even better output.